I was honored to be invited by Faiz Shah; Senior Marketing Manager of Watsons Malaysia to attend the official launch event of Elite Models Cosmetics Range at Rootz, Lot 10 on Thursday 24th November 2011. After asking for a friend to go with me, I emailed in my RSVP for 2 person and off we go.

Some history on Elite Models Cosmetics Range.
Elite Paris is a licensee of Elite Model Agency. They capture the hottest looks and trends right off the runway.

Elite is the #1 modeling agency worldwide synonymous with experience, connections and know-how. We work with very prestigious customers: Chanel, Dior, Yves Saint Laurent, Louis Vuitton, Prada, Ralph Lauren, Gucci and Versace.

Elite Models are very famous and become brand icons: Claudia Schiffer, Cindy Crawford, Karen Mulder, Naomi Campbell, Brooke Shields, Linda Evangelista, Gisele Bundchen.

The Elite Model Look Contest is organized in more than 50 countries with 370,000 participants.

My pretty friend; Liza 🙂

After registering and collecting the door gift, we were ushered inside and there I met my old contact; Francis who’s now CRM Manager at Watsons Malaysia. We chatted a bit, gotten our drinks and said hello to Faiz who’s busy running here and there.

Francis insisted that we try out the cosmetic and we were lead to the makeover section where Liza and I had a quick touch up as we both had our makeup on. All this is kinda new to Liza so she was a bit shy and hesitated a bit but it’s all good.

One of the touch-up section where I was at.

Gorgeous shimmering eyeshadow

Foundations, primers, mascara and kajal! (the short tube on far left)

This is single eyeshadow pan (I think?). Oppss

Lipglosses. I had this on my lips and it’s not sticky and uncomfortable at all.

This is 2-way foundation which I heard is really good matte coverage. I was amazed with how smooth my face is after applying this at the makeover.

A few invitees at the other makeover table 🙂

Can’t help it. Took a pic with a banner in front of our sitting place

The launch started with a speech from Ms. Caryn Loh; Merchandise & Space Planning Director of Watsons Malaysia.

Speech by Ms. Caryn Loh; Merchandise & Space Planning Director of Watsons Malaysia

Emcee of the night is Lynn Lim who look gorgeous. Never seen her in real.

Followed by speech from Mr. James Christian Bany; President of Accessoires Beauté Cosmétique

After Mr. James Christian Bany speech, there’s a fashion show. There’s too many pictures so I uploaded just a few only ya.

Ehehe this one is funny. Both her hands are stuck inside the skirt.

Elite Models such as Cindy Crawford, Naomi Campbell and of course Malaysia’s very own Ling Tan was there too!

The models at the end of the fashion show

Group picture and token of appreciation to Ling Tan

I took home some awesome Elite Cosmetics to try!

Diamond Eyes Kit worth RM59.90, Fantastic Primer worth RM42.90 & Intensive Kajal worth RM34.90

I had so much fun at the event. It was an eye-opening for me. This will not be my last beauty launch event. This is just the beginning of a new chapter in my life.

Thank you Faiz Shah and Watsons Malaysia for inviting me to this awesome launch event.