I have a weakness with everything related to beauty and fragrance is definitely one of it. Just a few days ago, Estée Lauder Malaysia invited me over for a press presentation of their latest and exciting new fragrance, Modern Muse. As I walk out of the lift, I caught a sniff of Modern Muse even when I was just a few feet away from the venue. First impression? I am already liking the feminine, sophisticated, floral scent that my nose picked up.
Estée Lauder Modern Muse is the first major fragrance launch in the last decade. The fragrance is inspired by today’s woman and their intriguing duality. Estée Lauder describe Modern Muse as a symbolise of strong, independent, inspiring and confident women of today. She, who possesses natural magnetism, memorable, always full with force of create energy and a true inspiration role model to others.
The essence of a Modern Muse is a Lush Floral Woody scent, which composed of subtle contrasts and bold contradictions. Moderm Muse “dual-impression” structure invites women to connect with the fragrance personally through two contrasting aspects, instead of the usual Top Note, Middle Note and Base Note.
Dual-Impression Contrasting Aspects
Sparkling Jasmine Accord
This facet of the fragrance symbolise the creative energy and magnetic femininity of a modern woman. There are five different notes in this accord alone.
- Exotic Mandarin and Honeysuckle Nectar that will send a spark of energy through a youth sensation of Dewy Petals.
- Jasmine Sambac that was extracted twice, which includes a new note to the perfumery palette.
- Jasmine Sambac China Absolute bring luminous texture to the feminine bouquet of rich Tuberose Fleur and Fresh Lily.
Sleek Woods Accord
The second facet of the fragrance on the other hand represent sleek style, strength and sensuality, all which are expressed through an innovative blend of two Patchouli essences, which was wrapped in the Madagascar Vanilla creaminess. Rich Amber Wood and soft Musk are added in to craft a sensual ending to the scent.
Each and every ingredient are carefully selected to reflect the personality, style and distintive feminnity of today’s woman, said Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies. She added that the “dual-impression” approach are able to offer each woman an opportunity to connect with the fragrance in their own way. This is because each individual sample fragrance differently. Those who are into the floral scent will focus on the sparkling floral elements while other will prefer the warm, rich woodiness elements facet.
Sleek & Modern Package Design
Duality is also adapted into Modern Muse package design. The main color chosen is blush pink and deep navy blue. Pink represent soft, feminine side of woman, while navy blue is the trademark color of the Estée Lauder brand. The bottle design is in a strong, tall and luxurious soft rounded sides bottle. Estée Lauder implements the signature color codes throughout all elements of the package design, and that includes the outer carton box. Most people didn’t pay attention to what was put into consideration for the box and so Estée Lauder is changing that. The outer carton design, which mirrors the fragrance bottle is a hand-drawn sketch. It brings charm in a modern and artistic way overall.
The key element to its bottle design is pretty significant – the bow. It was inspired by Estée Lauder’s first fragrance, Youth Dew’s iconic bow which was launched back in 1953. But the bow has undergo a small change. For Modern Muse, the bow has been re-imaged in dark navy patent as the ultimate symbol of style and sophistication. The unique bow design adorns the spray-through cap, always perfectly dressed but is never without its bow. It is also this bow with a spray-through cap element of Modern Muse that I like the most, together with the soft pink fragrance that is reflecting from the sleek bottle.
A lady who sat next to me said, if you need to find a gift to someone, just get her any Estée Lauder fragrance. You can never go wrong with Estée Lauder. I have to say, I couldn’t agree more.
HEAR YE, HEAR YE!
From 18th July to 20th July 2014, Isetan KLCC is offering limited Anniversary Special Set for Estée Lauder Modern Muse for only RM420 (worth RM620). It is only available for the first 90 readers who presented the Isetan mailer to the counter 🙂