SK-II Creates Malaysia’s 1st Ever Pop-Up Pitera™ House + Selfie Contest + Skin Destiny Brunch Workshops & Friend Bring Friend Promotion

Hope you’ve been reading the lengthy title because it’s going to be an exciting one 😀

Pop-up store is very common around all the shopping malls but a SK-II Pop-Up Pitera™ House? Now, that is a whole new level we’re talking about. We’ve only seen SK-II at it’s designated beauty counters or even at selected concourse floor event so to see SK-II embarking on a new adventure and to take it this huge is definitely worth visiting. The idea inspiration came from its ground-breaking Skin Destiny Study whereas SK-II is constantly looking forward to inspire women as well as men around the world to change their skin destiny and discover a future of beautiful forever. In order to do that is by showcasing this beauty revolution therefore SK-II will be setting up its first ever SK-II Pitera™ House at Publika (The Square) in Kuala Lumpur starting from 7th October to 14th October 2014.

SK-II Pitera House Publika Illustration

SK-II Pitera House Publika Illustration

In a new landmark study, SK-II researchers have discovered an intrinsic link between long- term usage of SK-II Facial Treatment Essence and better skin quality as we age. Ideally, long-term users of the Essence who started from as young as in their 20s will enjoy a better skin in their 30s and also in their 40s. In comparison, 9 in 10 loyal users indeed have better skin compared to non-users in the same age group, with 7 in 10 users having better skin conditions as compared to non-users who are 10 years younger. This study conducted also revealed that it is never too late to change your skin destiny. It is true because I too started my skin care routine in the 30s. It’s never too late. Another study shows that women in their 50s and 60s who started using Facial Treatment Essence in their 40s still displayed significantly better skin conditions than non-users from the same age group. These loyal users’ skin age remained in their 40s and showed no increase in major visible signs of aging in their 5 dimensions in their 50s.

Members of the public are encouraged to visit the SK-II Pitera™ House from 7th October onwards to find out more about the miracles of SK-II. You will be able to get a complimentary Magic Ring skin check before embarking on a brand new transformation journey to change your skin destiny to be beautiful forever. There will be a special launch on the 10th October with lots of spectacular activities, beginning with a mini-concert at 5pm featuring prominent independent Malaysian singers, followed by an official launch at 6pm which will feature our local celebrities including SK-II Malaysia brand ambassador Fauziah Latiff and many more.


SK-II Pitera™ House Selfie Contest

In conjunction with the set-up and launch of the SK-II Pitera™ House, SK-II is having a ‘Selfie’ contest for YOU, Street Love readers as well as Street Love Instagram followers.

World's Most Famous Selfie
Here are the Selfie contest details as below:

  1. Open to ALL Street Love readers and Instagram followers. You must be a follower on both platform.
  2. Contest period is from 7th October – 14th October 2014.
  3. You are required to upload your selfies at the SK-II Pitera™ House any day from 7th October – 14th October 2014 on to your Instagram (make sure it’s a public account) with a special hashtag #fionachangeskindestiny and tag me @fionastreetlove.
  4. I will then pick the top 5 most creative selfies. Each winner will get to win a bottle of SK-II Facial Treatment Essence 75ml worth RM229 each.
  5. Winners will be announce on Instagram and Facebook by 21st October 2014. Winners will need to contact SK-II’s PR agency latest by 24th October 2014 to redeem the prizes.
  6. Clash winner(s) with other blogger(s) will be forfeited immediately without notice.


Exclusive Skin Destiny Brunch Workshop

Exclusive skincare workshops by SK-II that will be held on 10th, 11th and 12th October 2014 at the SK-II Pitera™ House. Interested participant can pre-buy vouchers to attend these Skin Destiny Workshops which are available for sale at selected AEON stores SK-II counters listed below for RM200 from 1st September 2014 onwards until stocks last, which will be fully redeemable for SK-II products after the workshop.

For 10th October, there will be one session only from 11am to 1pm due to the launch event happening later in the evening. But fret not. There will be two sessions per day on 11th and 12th October 2014 with the first session from 11am to 1pm and the second session from 3pm to 5pm.

  • AEON BANDAR BARU KLANG – 012-697 2365
  • AEON BANDAR UTAMA – 012-658 2635
  • AEON MID VALLEY – 012-698 2635
  • AEON TAMAN MALURI – 012-678 2653
  • AEON BUKIT TINGGI – 012-661 3562
  • AEON WANGSA MAJU – 012-697 2365


Friend Bring Friend Promotion

SK-II Pitera Essence Set
If you bring one friend to purchase a set of Pitera™ Essence Set and register as a new crystal club member, you will receive one SK-II Facial Treatment Cleanser 20g worth RM37. If you bring 2 friends to purchase the Pitera™ Essence Set and register them as new crystal club members, you will receive 2 bottles of the Facial Treatment Cleanser 20g worth RM74.

Do drop by to visit the first ever SK-II Pop-Up Pitera™ House and take a Selfie while you’re at it. Who knows you might win yourself a bottle of SK-II Facial Treatment Essence 75ml worth RM229! 😀

The SK-II Pitera™ House will be located at The Square @ Publika Shopping Gallery, Solaris Dutamas, Sri Hartamas from 7th to 14th October 2014 and is opened from 10am to 10pm.


Share Your Thoughts!

  1. OMG this is awesome! Cannot wait!!! I’ll be practicing my selfies!

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