LACOSTE News

Beauty News: The new EAU DE LACOSTE L.12.12 Jaune

In the 1920’s René Lacoste heralded the birth of contemporary sportswear with his design for the original L.12.12 Polo shirt.
In 2015, the EAU DE LACOSTE L.12.12 fragrancecollection, inspired by the iconic menswear garments, unveils a new experience.

This spring, LACOSTE presents a new olfactory shade: the sunnily cheerful EAU DE LACOSTE L.12.12 Jaune [“jaune” means ‘yellow’ in English] – expressing positive energy, buoyant, radiant, fizzing with joie de vivre. “To wear EAU DE LACOSTE L.12.12 Jaune is to revel in the optimism of a bright yellow shirt, on a sun-lit morning” says Antoine Delgrange, Marketing Director P&G Prestige.

EAU DE LACOSTE L.12.12 Jaune
In the scent inspired by this concoction, grapefruit, pink peppercorn and an effervescent tonic accord give way to sweet, Golden Delicious apple blended with coriander seeds, on a balmy cypress, vetiver and amber base. Beneath the surface bravura, these base notes are spicy. EAU DE LACOSTE L.12.12 Jaune is an optimistic, invigorating creation.

EAU DE LACOSTE L.12.12 Jaune Scent
The fragrance is housed in an opaque glass flacon designed to echo the timeless simplicity and understated sophistication of the polo shirt itself. The sleek, minimalistic silhouette is enhanced by a charming petit piqué-inspired mesh effect running down the sides of the flacon; and, as with the shirt, adorned with an authentic embroidered fabric logo. This new fragrance – like its other predecessors, is housed in a matching block-colour box, again with a texture reminiscent of the petit piqué.

EAU DE LACOSTE L.12.12 Jaune Bottle

 

Others fragrance within the EAU DE LACOSTE L.12.12 range:

EAU DE LACOSTE L.12.12 Blanc PURE
Cool and crisp as a fresh polo shirt. It opens with refreshing grapefruit, laced with the spice of cardamom and rosemary, around a passionate and idiosyncratic tuberose heart. Leather, suede, vetiver and cedar wood lend an insouciant masculinity to its base. EAU DE LACOSTE L.12.12 Blanc is a pure, clean day scent.

EAU DE LACOSTE L.12.12 Bleu POWERFUL
A muscular, aquatic fougère in which fresh peppermint, wet fern and pink grapefruit sit on top of aromatic sage and sturdy oak moss. EAU DE LACOSTE L.12.12 Blue is a powerful, robust signature.

EAU DE LACOSTE L.12.12 Rouge ENERGETIC
A spicy cocktail in which ginger, black pepper and cardamom, iced tea, mango and mandarin liqueur entice us down into a rich wood of acacia, golden benzoin and labdanum. EAU DE LACOSTE L.12.12 Rouge is an energetic, exotic concoction.

EAU DE LACOSTE L.12.12 Noir INTENSE
A contemporary aromatic fougère, in which cool watermelon, basil, lavender and verbena yield to a dark chocolate accord, in a sensual embrace of cashmeran, coumarin and patchouli. EAU DE LACOSTE L.12.12 Noir is an intense, nocturnal affair.

EAU DE LACOSTE L.12.12 Jaune Smiley

 

EAU DE LACOSTE L.12.12 Jaune is now available at leading departmental stores and perfumeries nationwide.

Price:
+ EAU DE LACOSTE L.12.12 Jaune EDT 50ml – RM219
+ EAU DE LACOSTE L.12.12 Jaune EDT 100ml – RM292
+ EAU DE LACOSTE L.12.12 Jaune Shower Gel 50ml – RM50

Each EAU DE LACOSTE L.12.12 fragrance – Blanc, Bleu, Rouge, Noir and Jaune – will be available in two sizes, 50ml at RM219, 100ml at RM292.

For more information, please visit http://www.lacoste.com/gb/lacoste/men/accessories/fragrance/

 

Beauty News is where information is extracted directly from press release as another form of way to showcase more latest or upcoming new products.

 



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