Beauty Bound Asia Event News SK-II YouTube

Beauty Bound Asia Powered by SK-II on YouTube: The hunt for top beauty creator in Asia

Search programs are well-known in the USA and trends are slowly moving into Malaysia. When it comes to a beauty related search program, Beauty Bound Asia would be the first. It reminds me of Masterchef, but on a digital platform.

Beauty Bound Asia, presented by SK-II on YouTube is the region’s premier digital search and creator cultivation program for emerging online beauty talent. Like I said, this would be the first beauty related search program therefore it is a once-in-a-lifetime opportunity to interact and learn from the world’s best beauty creators, beauty brands, and digital experts.

Beauty Bound Asia


What Beauty Bound Asia is all about?

Beauty Bound Asia Makeup Artist KF Bong

Participants will need to go through time-based challenges, mentorship programs and workshops especially curated and led by top beauty influencers in Asia and industry experts. Its initiative is to help discover and cultivate the next generation of online beauty experts. Beauty Bound Asia are opened to all legal residents of 11 cities such as Tokyo, Seoul, Osaka, Taipei, Hong Kong, Manila, Bangkok, Kuala Lumpur, Singapore, Jakarta, and Sydney. As part of this program, YouTube and top YouTube stars will be supporting this initiative by offering skill-building workshops for Beauty Bound Asia finalists.

Beauty Bound Asia Coaches
List of coaches from the region’s top beauty creators

The list of coaches from the region’s top beauty creators are amazing. That includes the original beauty YouTuber Michelle Phan (yay!), with over 7.8 million followers on YouTube and over 1.9 million on Instagram. I couldn’t think of anyone else that would be the best coach other than Michelle. She has always been a supporter to the global beauty creator community by helping other creators in the best possible ways. She also co-founded ipsy, the world’s largest online beauty focused community. Michelle has involved hugely in the creative force for Beauty Bound, by designing a number of the beauty creator challenges personally, and mentoring and judging the finalists from each city in the Tokyo program finale. Talented beauty gurus such as Sasaki Asahi (Japan), Calary Girl (Korea), Momay (Thailand), and Wengie (Australia) amongst many others have also extended their support as coaches.


What is it in for Creators?

Many! You know you are talented and you are stuck. You don’t know what to do next and how to bring your beauty career to the next level. Beauty Bound Asia is the platform to help you to make it to the industry, step by step. Creators will have experienced mentors from industry experts to help polish their skills in every possible ways.

Beauty Bound Asia Creators Benefits
73 contestants made it to Phase 1 of the challenge that was held recently on 12th September at Makespace, Quill City Mall Kuala Lumpur. Here are some photos from the event.

Beauty Bound Asia Yvonne Lee chatting with KF Bong on importance of makeup
Host Yvonne Lee chatting with well-known make-up artist KF Bong on the importance of make-up
Beauty Bound Asia SK-II user Shir Chong sharing skincare tips
Model and passionate SK-II user Shir Chong sharing skincare tips with the contestants
Beauty Bound Asia makeup demo by KF Bong
Make-up artist KF Bong showing contestants the right way of applying foundation
Beauty Bound Asia Judge Emily Quak with Contestants
Judge Emily Quak (left) with 2 of the Beauty Bound Asia contestants

Beauty Bound Asia Contestants 2 Beauty Bound Asia Contestants
Qualification to Phase 2 was easy peasy for the contestants. Each of them was given a huge box of SK-II products before they left. What they have to do is to upload an unboxing video on YouTube. They are specifically told to only unbox when they are ready to film as the video needed to be as genuine as it can be. Contestants will then try and test the products on camera and share the review in the video. Easy right? 😀

Beauty Bound Asia SK-II Box
I say all the contestants are one lucky girl because the new SK-II R.N.A. Power range is also included in the box!! Both the products are SK-II’s best essence and cream developed to date.

Beauty Bound Asia SK-II Products
Looking at the box content and if I were to choose one of my favourite SK-II product from the box, I would say it’s the Mid-Day Miracle Essence and Mid-Night Miracle Essence. Cate Blanchett was the inspiration behind the creation of this duo product. She said that she would decanted out a small amount of Facial Treatment Essence and put it into a small spray bottle to keep her skin fresh all day while on-the-go. I thought that was brilliant and I am very much into using facial mist throughout the whole day as well. It’s hard for me not to like these.

Beauty Bound Asia My Favourite SK-II Product
I like that SK-II kept the content to below 100ml so that it is travel-friendly. The bottle is made from high quality plastic and the spray pump worked like a dream. It also smells better in my opinion comparing to the normal Facial Treatment Essence. It keep my face properly hydrated and fresh without ruining my makeup. The Mid-Night Miracle Essence is also a special one as it contain a cooling agent to soothe the skin and senses after a long day of accumulation of damage. The face feels all tingly and minty, which is odd but feels good at the same time. The mist particles for both are extremely fine and airy, which are very much to my liking and preference for a face mist 😀

Beauty Bound Asia My Favourite SK-II Product 2


Beauty Bound Asia Phase 2

Beauty Bound Asia National Finalists
National Finalists for Phase 2 have just been announced on Beauty Bound Asia website yesterday. Phase 2 will be happening on the 3rd October at Ruyi & Lyn Restaurant in Bangsar Shopping Centre. I will be there reporting live to my social media platforms and also a report post for the blog as a continuance to this post 🙂 . Congratulations to all the finalists and see you there!


Comments (3)

  • wow Fiona, are you one of the contestants? if yes I wish you all the best ?

    • Hehe no dear. I know there is such a program but was a big busy to really find out more and participate. I’m reporting the program only this time 😉 . That alone already feels like I’m there as contestant 🙂

      • haha ok…. ?


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