Estée Lauder Event News

Estée Lauder Malaysia unveiled #beautyplayground, the first in the world concept store

Yesterday was a historical day for Estée Lauder Malaysia as the brand revealed its first in the world concept store – #beautyplayground. The flagship store in Sunway Pyramid was setup with the concept of mix of fun, refreshing and exciting offerings, and a dedicated “Dream Team” beauty speacialists readily to bring any beauty to the next level.

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Located at the Ground floor right next to the escalator, #beautyplayground offers a transformational journey at six play areas.

On the front right of the store is “Strike a Pose”, where you can take a selfie at the huge digital photo wall screen with your preferred background based on your mood or style for the day.

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Moving slightly to the left, next to Strike a Pose is “Chill with Kendall Jenner”. This is where you can check out Kendall Jenner’s latest looks with the iPad provided and also to find out her favourite Estée Lauder products online to get more inspiration. Every weekend, there will be themed makeup demonstrations led by the “Dream Team”.

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On the center is the makeover stations. You are more than welcome to chill, try out products and have a makeover at this area. The huge mirror are well-lighted. I like!

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At the back of Strike a Pose is the makeup products section named “Glam Up”. This section is where all the makeup enthusiasts will hover around, playing with colors and makeup.

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“Mix & Mingle” is where all the fragrances including latest fragrance is located. At this section you will find the fragrance wall where you can try on some of the latest fragrance and gift guide. I spot my all-time favourite Modern Muse <3

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The section for lips and nails is “Get Polished”. There are lots of nail art inspirations and nail colors to check out, including lip colors as well.

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The last section is none other than skincare. “Glow On”, perfectly named is where one will be able to speak to a beauty specialists from the “Dream Team” to discover secrets to having a great skin and perfect canvas. Remember, a good canvas starts from great skin.

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In conjunction with the opening of the Estée Lauder #beautyplayground, the first 100 customers with any purchase on 27th November will receive an exclusive tote bag by renowned American designer duo Opening Ceremony. Customers who purchase RM200 and above on 28th November will receive an exclusive Opening Ceremony pouch that comes with five travel size products. If you prefer to shop online, feel free to visit The site offers various promotions and exclusive stories on Kendall Jenner on the editorial platform including #EsteeEdit. The exclusive Kendall Jenner lipstick in Restless is ONLY available online.

I end my evening with a precious photo with two of Malaysia’s top beauty blogger and vlogger – Paris B and Emily Quak <3

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Estée Lauder #beautyplayground is located at G1.128 Ground Floor, Sunway Pyramid at Orange Zone (new wing). 
For more information, please visit or Facebook page at


Comments (4)

  • Estes Lauder store??!! You look gorgeous as ever Fiona :D. Where else is the store at? Any at JB?

    • Yes!! A store!! Awww thanks dear. I think I was so excited to have a photo with Paris B and Emily haha 😀
      They actually have a store in JB Komtar City if I’m not mistaken. Near to you right?

  • Is the opening day Tote bag and pouch nice?

    • Hi, I have posted up in my Instagram @fionastreetlove. You can check that out 🙂


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