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SK-II Beauty Bound Returns For Season 2

Beauty Bound Asia Makeup Artist KF Bong
One of the activity from Beauty Bound Asia Season 1

If you missed SK-II’s Beauty Bound Asia last year, fret not as Beauty Bound returned for Season 2 with a twist. Season 2 will incorporate first of its kind beauty web reality series involving judges and mentors from varied niches beyond the beauty industry while creating a community of beauty creators for beauty creators. All of us would get to follow the journey of aspiring digital creators as they chase their dreams to be the region’s next beauty vlogging sensation through these web series.

Beauty Bound Season 2 Logo
The web series, which will be released on YouTube and shared on various platforms in participating countries such as Singapore, Malaysia, Indonesia, Thailand, Japan, South Korea, Hong Kong and Taiwan in February 2017, will create new opportunities for these aspiring beauty creators to increase their exposure in the region.

Joining the Malaysia’s panel of judge-mentors this year are Beauty Blogger and YouTuber Tashy from Beauty with Tashy, actress and social media influencer Sharifah Sakinah and Digital Illustrator and Ola Bola actress Marianne Tan. I know you are curious to find out who are the global judge panel for this year however that will only be announce later 🙁

Beauty Bound Season 2 Panel Judge

The winner of this year’s Beauty Bound will receive an invitation into the exclusive SK-II Global Beauty Circle, which includes an all-expenses paid trip to an SK-II global event, networking and collaboration opportunities with international top beauty creators, an exclusive 1 week exchange program in the U.S hosted by industry experts like StyleHaul, the largest global style community of content creators, in addition to professional video production equipment and a year’s worth of SK-II products.


How to participate and what are the requirements?


Age: 18 years or older
Residency: Must be legally residing in the participating countries where Beauty Base is happening
Obligations: Should not have any existing contracts with competing skincare brands
Travel Documents: Must have a valid passport during Finale dates
Audience: No more than 50,000 subscribers/followers on your main social channel


  1. In no longer than 3 minutes, tell us who you are and your dream
  2. MUST include following hashtags in your video: #skii #sk2 #changedestiny #beautybound
  3. MUST include #changedestiny in the title of your video
  4. MUST upload video to your personal YouTube, Facebook or Instagram channel and make it public
  5. Fill in entry form at and include a link to your video


Hurry as entries call for Malaysia will close on 21st August 2016. For more information, please visit


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