Beauty Bound Asia News SK-II

Beauty Bound Season 2: Who Will Be Asia’s Next Top Beauty Creator?

SK-II Beauty Bound Season 2
Since Beauty Bound was initiated last year on July 2016, more than 400 aspiring beauty creators from eight countries auditioned and compete to become Asia’s Next Top Beauty Creator. For Beauty Bound Season 2, the game plan has changed. Fans is now able to follow the entire journey of young hopeful 64 contestants in the pursuit of their dreams. A first-of-its-kind beauty web reality series by luxury skin care brand SK-II premieres globally on YouTube on 1st February 2017. The web series will be released in two phases: the first five episodes follow the top eight in each country as they battle it out in their local Beauty Base for a spot in the global finale. The grand finale episodes featuring the finalists from each country will be released in mid-March 2017.

Over the course of six months, the top eight contestants from each country were invited to their local Beauty Base, a two-day intensive boot camp, where their skills, creativity and showmanship were put to the test over a series of challenges under the mentorship of local creators and industry experts. Among the local judges are celebrity makeup artists Jung Saem Mool for Korea and Xiao Kai for Taiwan, beauty creators Mikipon for Japan, Queenie Chan for Hong KongTashy for Malaysia, international singer-songwriter Anggun for Indonesia, award-winning actress Rebecca Lim for Singapore, and supermodel, host and actress Cindy Bishop for Thailand.

Nine finalists will get to win an all-expenses paid trip worth up to USD $5,000 to the grand finale in Okinawa, Japan, and SK-II products worth up to USD $1,000, together with a once-in-a-lifetime opportunity to meet and learn from some of the world’s leading beauty creators, social media personalities and industry experts. As for this year’s Beauty Bound winner, she will walk away with a suite of prizes worth a total of USD $60,000 and that includes:

  • An all-expenses-paid trip to an SK-II global event
  • One year worth of SK-II products and professional video production equipment
  • Priceless networking opportunities with top beauty creators and SK-II content collaboration opportunities
  • An exclusive one week exchange program in the United States hosted by industry experts
  • An invitation to join first Beauty Bound winner Janemakeup and top beauty creators from across the world in the exclusive SK-II Global Beauty Circle.


Chiara SK-II Beauty Bound
Chiara Ferragni, global social media and fashion icon will be leading the judging panel for the Grand Finale of Beauty Bound Season Two. She is also widely known for her social media moniker, The Blonde Salad. Chiara is an inspiring lady who inspires millions of aspiring fashion and beauty digital creators across the world to continue to dream bigger and reach higher, following a great success of converting The Blonde Salad from a personal style blog to a thriving fashion empire.

What are you waiting for? Stay connected with all the contestants, top beauty creators and industry experts and root for them on the Beauty Bound Community.


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