Category / 50450

50450 Fashion FashionValet

New urban brand, 50450’s Short Flared Dress had me running & jumping up and down

I’m not someone fashionable. I have a specific fashion preference and I only wear dress, nothing but dress. In the recent months, people around me said they notice the change in me. I was told that I dress differently these days. It could be the weight loss. I don’t know. Probably my friends are assuming I dressed sexier as I no longer need to cover up for corporate office 😀 . The truth is, I still dress the same 🙂

50450 (pronounced as fifty four fifty) is a new urban brand in town. They first made a debut at the recent Kuala Lumpur Fashion Week (KLFW). The noob fashion senseless me have no idea that such an inspiring brand is available locally until I talked to the brand’s Creative Director, Effindi Kamaruddin. After reading the story behind it, I WANT a piece of the collection. And the rest is history!

50450 Short Flared Dress Jump Shot
Happy jump

As you already know, I started Modern Mavens as a platform to bring all inspiring and successful women of all ages together at one common place. I love talking to entrepreneurs, Founders, brainchild, whatever you call it as it is absolutely inspiring, even to me. Effindi, the Creative Director for 50450 created the brand as he was inspired by the ever growing fashion and expansion of women’s rights in the world. The brand embraces ambitious women who dream to stand on platforms equal to those of men. This point alone had me. I knew I have to work together with 50450. You know what? 50450 and Modern Mavens shared the same vision! So we both met up, had a good few hours of chat over coffee (and Passionfruit Tandum as I was hungry) and I got this beautiful Short Flared Dress in Blue.