Gucci introduces Gucci Première Eau de Toilette, a lighter, brighter, more delicate incarnation of this memorable signature scent, to celebrate the thrill of everyday success. More understated than its Eau de Parfum close relative, GUCCI Première Eau de Toilette rewards those champagne moments of everyday achievement and makes them resonate and last. The fresh, sparkling fragrance combines presence and sensual femininity to endow the wearer with an unfading radiance.
The Gucci Première fragrance universe takes its inspiration from the Gucci Première couture collection that debuted at the 2010 Cannes Film Festival. These luxurious evening gowns have been created for the world’s most captivating Hollywood stars, among them Salma Hayek Pinault, Jessica Alba, Cameron Diaz, Naomi Watts, Kate Beckinsale and Li Bing Bing.
Blake Lively, the face of the original Gucci Première Eau de Parfum, and no stranger to Hollywood herself, reprises her role for the new, softer Eau de Toilette. Photographed by Mert Alas and Marcus Piggott, Blake again brings her own brand of feminine strength and assurance to the promotional campaign for this launch. She is well suited to Gucci Première Eau de Toilette, as she observes that glamour does not have to be the preserve of a big night or grand event. She added that fragrance to her is bottled confidence. You spray it and you immediately feel empowered. There’s a sensuality that comes with fragrance and there’s a power that fragrance has on other people.