Two French magicians Laurent Beretta and Romain Lalire worked together with LACOSTE for the LACOSTE L.12.12 collection and the collection includes the new Jaune, which was released not too long ago. I have the Behind the Scene video and interview during the filming of the magic trick. Enjoy!
In the 1920’s René Lacoste heralded the birth of contemporary sportswear with his design for the original L.12.12 Polo shirt.
In 2015, the EAU DE LACOSTE L.12.12 fragrancecollection, inspired by the iconic menswear garments, unveils a new experience.
This spring, LACOSTE presents a new olfactory shade: the sunnily cheerful EAU DE LACOSTE L.12.12 Jaune [“jaune” means ‘yellow’ in English] – expressing positive energy, buoyant, radiant, fizzing with joie de vivre. “To wear EAU DE LACOSTE L.12.12 Jaune is to revel in the optimism of a bright yellow shirt, on a sun-lit morning” says Antoine Delgrange, Marketing Director P&G Prestige.
In the scent inspired by this concoction, grapefruit, pink peppercorn and an effervescent tonic accord give way to sweet, Golden Delicious apple blended with coriander seeds, on a balmy cypress, vetiver and amber base. Beneath the surface bravura, these base notes are spicy. EAU DE LACOSTE L.12.12 Jaune is an optimistic, invigorating creation.
This is one massive compilation of Holiday Gift Guide 2014 for all fragrances under P&G Prestige. You can never go wrong with gifting fragrances. Everybody love receiving a good ol’ perfume. There will be a total of six brands under the group namely Dolce&Gabbana, Escada, Gucci, Hugo Boss, James Bond 007 and Lacoste. Ready? Let’s begin!
The new fragrance from LACOSTE L!VE embodies an irrepressible energy. The energy to push boundaries, create its own path, its own style.
LACOSTE L!VE blends edgy style and authenticity. It attracts creative spirits, providing them with new possibilities to dress in a unique way. The addition of a fragrance to the LACOSTE L!VE universe was a natural step, but it had to embody the same creativity and uniqueness. The fragrance will make help you to see beyond the obvious. New Fragrance.New perspective.
Heighten the senses, discover new perspectives and inspire creativity.
Every component of LACOSTE L!VE can be found in this unique fragrance: energy, creativity and a cool edge. The ingredients are expertly blended, coming together as one dynamic scent, but each also stands out individually – capturing a feeling of constant motion with ever changing sides as each note reveals itself.
EAU DE LACOSTE L.12.12 Blanc is a worldwide bestseller, inspired by the iconic white L.12.12 polo shirt that founder René Lacoste invented back in 1933. The Limited Edition fragrance builds on the impressive sporting legacy of LACOSTE’s innovative founder, René Lacoste, reinventing the brand heritage to create a truly modern collectible scent with a nod to past.
René Lacoste was a tenacious sportsman, winning numerous accolades and titles throughout his illustrious career, including an Olympic medal and seven Grand Slam championships. He is passionate about tennis and firmly believing that the best games are those that are played well, as he defined it ‘le beau jeu’ (the beautiful game). Also he is best known for his tenacity on the tennis court, René Lacoste then invented the polo shirt in 1933. He named L.12.12, L which stands for LACOSTE, 1 references the first choice of fabric, “petit pique”, 2 represents the short sleeves and 12 is the number of prototypes made before the final product. Thus EAU DE LACOSTE L.12.12 was born. It is a collection of fragrances for men that captures the timeless spirit and authenticity of the polo shirt in a fragrance.
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