In the 1920’s René Lacoste heralded the birth of contemporary sportswear with his design for the original L.12.12 Polo shirt.
In 2015, the EAU DE LACOSTE L.12.12 fragrancecollection, inspired by the iconic menswear garments, unveils a new experience.
This spring, LACOSTE presents a new olfactory shade: the sunnily cheerful EAU DE LACOSTE L.12.12 Jaune [“jaune” means ‘yellow’ in English] – expressing positive energy, buoyant, radiant, fizzing with joie de vivre. “To wear EAU DE LACOSTE L.12.12 Jaune is to revel in the optimism of a bright yellow shirt, on a sun-lit morning” says Antoine Delgrange, Marketing Director P&G Prestige.
In the scent inspired by this concoction, grapefruit, pink peppercorn and an effervescent tonic accord give way to sweet, Golden Delicious apple blended with coriander seeds, on a balmy cypress, vetiver and amber base. Beneath the surface bravura, these base notes are spicy. EAU DE LACOSTE L.12.12 Jaune is an optimistic, invigorating creation.