Category / Review: Hair Care

Experts at Pantene Hair Research Institute (PHRI) discovered that excessive oxidative minerals build-up in the hair can cause damaging effects on hair health. These oxidative minerals would amplify free radicals production, which can cause fracture, erosion of proteins and weakening hair over time. The most common factors that contributed to dull and lifeless hair is none other that what all of us here in Malaysia are experiencing – heat and humidity. That’s not all. Minerals naturally present in water can also have a detrimental effect on the protein structure of hair aka protein.

I remember my hair stylist once told me that physically I looked like I have beautiful healthy hair but in real fact my hair is actually lifeless, empty on the inside. Let’s see if Pantene’s reformulated Pro-V shampoo and conditioner could help 🙂

Pantene’s Keratin Damage Blocker (KDB) Technology are now reformulated into Pantene Pro-V haircare range of shampoo such as Color & Perm Lasting Care, Daily Moisture Repair, Hair Fall Control and Total Damage Care. What KDB Technology do is to target, capture and help to neutralize excessive oxidative minerals present in the hair. Damage Blockers help to prevent the formation by reducing excessive levels of minerals instead of just waiting for free radicals to be produced before attacking them. Pantene is actually the first global brand that are designed to prevent hair protein erosion by minimizing mineral accumulation.

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