When I received the invitation from Murad to attend the official launch event for the NEW Invisiblur™ Perfecting Shield Broad Spectrum SPF 30 | PA+++, I quickly concluded that it is going to be a sunscreen product launch due to the word “Broad Spectrum” within the product name. Can’t blame me though, we are in the middle of a sunscreen Olympic whereas most of the brands are releasing or reformulate sunscreen products. I extended the invite to Arpita and when she asked what was the launch about, I told her it’s a new sunscreen product LOL. Nope, it’s definitely not a direct sunscreen product and I’ll tell you why.
Right after telling Arpita it’s a sunscreen product, I did a quick Google search on Invisiblur™ and I stumbled upon this video by Sephora.