With 9 beauty box subscription being offered in the market (…and counting) the expectation towards each and every one of it is getting higher and higher. I’m not sure if you realize this, beauty boxes are exceeding demand in the market now. Based on what I read and see nowadays subscribers are demanding or expecting more than what beauty box can offer. You can say that the initial concept of a beauty box is errrrr well… is down the drain. Let me tell you again what is exactly a beauty box and why it is being offered as it is. Mind you this is based on my own understanding eversince I subscribed to a few from Singapore wayyy before anyone of you do here in Malaysia.
Beauty box is a monthly subscription box with curated samples/deluxe sizes (hereinafter refered as sample) for those that want to try new brands and products. It is similar to a magazine subscription whereas you pay a certain subscription fee to get a box. Why samples? Simple. I think whoever that came out with this awesome beauty box idea realized that we had a hard time walking over to a certain brand’s counter or outlet to ask for samples to try before purchasing a full size especially luxury brands. Drugstore brand on the other hand will only give you samples when you make a purchase with them. It is thrown in as “value for money” kind of thing. Unless you get a sample from local magazine which was very rare a few years ago.
