Looking at the current beauty box subscription services available in Malaysia, a different approach of business module is not optional but necessary in order to differentiate one from the rest. This is exactly what Vanity Trove Malaysia did. Change.
Just a few months ago, Vanity Trove announced a change in the game plan by stopping their usual monthly beauty box subscription service to a service that I called Personalized Vanity Trove. So what this means? This means Vanity Trove will no longer send out boxes to their subscribers monthly. This also means you will no longer be surprised with the content in the box.
I have blogged about the new service in this link but I have not go through the whole process personally. When the right sample popped into the product list, I got myself a box.
Did you notice the new box? I was so surprised to see that I’ve gotten the new box design. This new design is more classy, more thicker and more harder too. I like that Vanity Trove maintain the simplicity design and of course the drawer box. I would be really sad if it’s not drawer box anymore :).