Category / Kiehl’s

Event Kiehl's

Kiehl’s Save Our Rare Earth ECO-CAMP

Last month I was invited by Kiehl’s Malaysia to participate in their yearly Save Our Rare Earth Eco-Camp which took place on 5th November 2012. This would be their 4th year in a row. Destination this year is to Sungai Panjang in Sabak Bernam. The theme this year is ‘Green Care for Our Communities’ and backed by the Ministry of Forestry. Kiehl’s is determined to create sustainable revenue generation opportunities for the local villagers over at Sabak Bernam through the development of Sungai Panjang as a National Firefly Observation site.

Agenda this year is to plant Berembang trees (natural habitat of fireflies), construct natural river-cleansing mud balls & erect a new jetty for the village. This year eco-camp is more meaningful as 80 young eco explorers (aged 10 to 17) and 2 eco-conscious charity partners on board – Khoon Hooi and Amir Luqman would be a part of this camp.


I drove to Sri Petaling at 11.30am to pick up my plus one friend that I registered her to tag along so that I have a friend to rely on. We are to be at the meeting point which is L’Oreal office by 1pm but we reached at 12noon so we went to have a quick bite at Lammeeya as I was a bit hungry. We walked back to L’Oreal by 1pm and waited for the rest to arrive.


The total attendees are just nice. Almost everyone reached by 1.15pm. After registration with Kiehl’s staff I adjourned to Subway while waiting for two VIP; Khoon Hooi and Amir Luqman.