26th July 2016 was the best day of my 2016 and I shared it with Laneige Malaysia for their annual Waterful Sharing Campaign. Usually media shy away when it comes to charity but I am usually the first one in line when it comes to charity.
Laneige Waterful Sharing Campaign returned for the fourth installation this year 2017 and continued its collaboration with Global Peace Foundation (GPF) in providing clean water access to rural community. This comeback is to also resume 2016’s effort whereas the two Kampung – Kampung Binjai Pahang and Kampung Ulu Geruntum Perak will receive an additional four water filtration systems each. This additional is to aid the increasing villagers demand for clean water. But this year, two more new Kampung will receive this year’s chapter of initiative. The newly identified Kampung are Kampung Padang Pahang and Kampung Poh Perak. Both Kampung is about 10 to 20 minutes drive from last year’s Kampung and they are recommended by the Tok Penghulu. Therefore, a total of 880 residents across four Kampung will be benefited from this year’s campaign.
This year campaign sees a new water filtration system named LifeStraw, a South Korea manufactured high-volume, point-of-use community water purifier with a built-in safe storage. It is a portable zero to low maintenance water filtration system that provides microbiologically safe drinking water for schools, health facilities, workplaces and community settings. According to Dr. Teh Su Thye, Chief Executive Officer of GPF, these will be placed at the most inner part of the villages which has difficulties in retrieving clean water.
Villagers will be benefited from this 50-litre tank with a 12L/hour filtration capability portable filtration system as it is also chemical free, which helps to prevent the spread of waterborne diseases.
Laneige Malaysia aimed to raise RM100,000 through the sale of its ‘Refill Me’ Water Sleeping Mask and the good news is, this iconic sleeping mask is now available in Lavender Scent.
How you can be a part?
Customers who purchase any ‘Refill Me’ Water Sleeping Mask will receive a complimentary ‘Refill Me’ Limited Edition water bottle and a pledge sticker to pledge your commitment for this campaign. RM10 from the sale will be channeled to the Laneige Waterful Sharing Campaign 2017 Fund to aid the purchase and installation of 30 water filtration systems in respective settlements.
Laneige Waterful Sharing Campaign 2017 is held from 1st May to 31st July 2017. You may head to Laneige’s Beauty Roadshows across Malaysia from 8th May onwards to purchase the ‘Refill Me’ Water Sleeping Mask. You will be entitled to a complimentary ‘Refill Me’ Limited Edition water bottle and a pledge sticker to pledge your commitment for this campaign for each purchase.