Two days ago I received a SEPHORA newsletter and the title ‘You’ve Been BLACKLISTED’ gave me a shock, thinking what have I done that I’m blacklisted by SEPHORA. It turns out that SEPHORA is relaunching their Loyalty Program with the introduction of SEPHORA Black Card. Now, that’s one catchy heart pumping title that can make any beautyholic clicking into their email in a split second.
I was invited over to SEPHORA Sunway Pyramid to get blacklisted and at the same time enjoying all the benefits and activities as a SEPHORA member. It’s kinda exciting for me because all these while I only zoom into SEPHORA to buy something that I want and then zoom out. I have no idea there is so much activities happening in the store from time to time. So let’s follow me as I see it through the eyes of a SEPHORA member.
The new SEPHORA Black Card with its new tagline “Look Good In Black” enables you to earn shopping points across three countries namely Malaysia (RM5 = 3 points), Singapore (SDG1 = 1 point) and Thailand (THB25 = 1 point). Members will also get to enjoy birthday surprises, VIP access to private sales, events or workshops and also 10% savings for every 250 points. It’s simple to get ‘blacklisted’ to become a Black Card member. Anyone who has an accumulated 250 points in their SEPHORA White Card account will be upgraded to SEPHORA Black Card automatically. You will then get your personalized SEPHORA Black Card Welcome Pack through the mail instead of having to walk into selected SEPHORA store to collect. This is what they called as taking Beauty To The Next Level! Keep an eye on your post box beginning October 2014 onwards 😀
First thing first. If you are a SEPHORA White Card member I’m sure you already received an email newsletter from SEPHORA two days ago on this. Head over to SEPHORA Sunway Pyramid, KLCC and Gurney Paragon Penang from 18th September to 1st October 2014, update your mailing address and present the said mailer to the BA. You will receive a complimentary SEPHORA shades like the one below. It is important for you to update your details during this period especially if you’ve moved to a new address because SEPHORA Black Card Welcome Pack will be send to your house directly.
SEPHORA Sunway Pyramid is holding a 14 days in-house promotions and special activities from 18th September to 1st October 2014. When you walk into the store, you will be greeted with balloons and then you will be given a 3D glasses. What is the 3D glasses for?
For this! You will see a photo booth setup in the middle of the store. There is no way you will miss this as the BA will explain to you at the entrance when they hand you the 3D glasses and furthermore the photo booth is located right in the middle as you are walking towards the check out counter 😀
SEPHORA is currently running an Instagram contest where all you need to do is to put on the 3D glasses, take a photo and upload it to your Instagram with the hashtag #MYSEPHORABLACKROCKS. You will be in the running to win 1 of 20 Beauty Boxes worth RM300 weekly sponsored by GlamGlow, Make Up For Ever and Issey Miyake 🙂 . And of course take photo at the photo booth as well as bringing home a photo strip.
Since I was there to enjoy all the benefits and participate in the in-house activities as a SEPHORA member, you bet I took a photo at the photo booth, not once but twice LOL. I had to do it fast when the store is not crowded yet. By the time I leave (2-hours later), the store is so busy and the photo booth is constantly occupied. Do go with a group of girlfriends for extra the fun!
After you’re done having fun at the photo booth, you will be given a sample too. Did I just see Naked Skin sample in it?? Ohhh I want to try that!
Now this is only available on the weekend from 20 – 21 September and 27 – 28 September 2014. Cake pop! Rich chocolate cake pop that you can eat after shopping in SEPHORA is also handed out at the photo booth area. The staff will hand it to you when you’re there but if they are too busy and missed you, be sure to ask for one.
My favourite promotion from the store besides all the fun is this SEPHORA Travel Kit + 2X Points with minimum RM300 purchase.
The travel kit consist of a makeup pouch and a luggage tag. Both is gorgeous and quite well-made. However this GWP gift is only for SEPHORA members and while stock last. You can join as member on the spot if you’re not one yet. This is also the right time to make a purchase because only at this period you will get double point. I assume this double point exercise is for you to collect sufficient 250 points to convert to SEPHORA Black Card.
While I was at the check out counter, I was handed a fortune cookie and was told to open the cookie immediately on the spot. Reason is, everyone will get a different gift based on what is stated on the paper strip in the fortune cookie. I secretly hope for a discount code lol but I didn’t get it. Instead I walk away with a generous travel size of Soap & Glory Face Soap and Clarity. Not bad eh? I was eyeing on this one earlier that day. I kept walking back to Soap & Glory section figuring if I should get it as I was attracted to the suspending beads inside haha.
This is something that not many people are aware of. All around the store there is numerous QR code wobbler. Most of us just concentrate on the beauty goodies without realizing the existence of the wobbler. That is quite normal actually. I would be too. After reading this, make sure you spot the QR code and scan it with your phone. I scanned and was surprised with the gift of RM30 discount for RM50 SEPHORA brand purchase. But do take note that not everyone will get the same gift. You might get a better deal than me 🙂
Last but not least, makeover station. I skipped this because as usual I went with full makeup on. Just to let you know about this makeover offering that you can enjoy at the store too.
SEPHORA Malaysia is kind enough to reward me and FIVE lucky readers of Street Love a RM30 gift vouchers to shop at SEPHORA! [THANK YOU SEPHORA!] Winners will need to collect the vouchers from me on the below date, time and place. Do take note that the vouchers will need to be used by 1st October 2014.
* Pavilion / Fahrenheit 88 / SEPHORA Starhill – 23rd September 11am
* Pavilion / Fahrenheit 88 / SEPHORA Starhill – 27th September 12.30pm
* KLCC / SEPHORA KLCC – 28th September 11am
All you need to do is to answer the below simple questions correctly. Winners will be chosen randomly. Closing date for the giveaway is Monday, 22nd September 2014 at 1pm. Winners will be announced by the end of the day.
Good luck and Happy Shopping! Remember to drop by SEPHORA Sunway Pyramid from today until 1st October to update your mailing address, fun, activities, free samples, beauty offers and many more. Psstt, there’s cake pop today 😀 😀 😀