It is always good to see brands that are supportive towards charity event such as Earth Day, Breast Cancer Awareness Month and even World Water Day. Recently I found out that Pureology is also one of the brand that are moving towards this noble cause. If you are not aware yet, Pureology is a prestigious hair care brand under L’Oréal. L’Oreal as a corporation has set ambitious goals for waste, water and CO2 reductions and Pureology is a pioneer in sustainability among all L’Oréal brands.
In conjunction with 2013’s globally recognized World Water Day, Pureology announced its groundbreaking Save Water. Give Water. Campaign 2013.
“Sustainability is all about preserving the environment, benefiting communities, and generating positive profits. No longer part of a marketing trend, it is the future of business strategy”