Beauty News: LACOSTE celebrates its tennis heritage and reinvents tradition with a Limited Edition version of the EAU DE LACOSTE L.12.12 Blanc fragrance for men

EAU DE LACOSTE L.12.12 Blanc is a worldwide bestseller, inspired by the iconic white L.12.12 polo shirt that founder René Lacoste invented back in 1933. The Limited Edition fragrance builds on the impressive sporting legacy of LACOSTE’s innovative founder, René Lacoste, reinventing the brand heritage to create a truly modern collectible scent with a nod to past.

LACOSTE EAU DE LACOSTE L.12.12 Limited Edition
René Lacoste was a tenacious sportsman, winning numerous accolades and titles throughout his illustrious career, including an Olympic medal and seven Grand Slam championships. He is passionate about tennis and firmly believing that the best games are those that are played well, as he defined it ‘le beau jeu’ (the beautiful game). Also he is best known for his tenacity on the tennis court, René Lacoste then invented the polo shirt in 1933. He named L.12.12, L which stands for LACOSTE, 1 references the first choice of fabric, “petit pique”, 2 represents the short sleeves and 12 is the number of prototypes made before the final product. Thus EAU DE LACOSTE L.12.12 was born. It is a collection of fragrances for men that captures the timeless spirit and authenticity of the polo shirt in a fragrance.

LACOSTE EAU DE LACOSTE L.12.12 Limited Edition Racquet
EAU DE LACOSTE L.12.12 Limited Edition flacon mirrors the elegant simplicity and shape of the LACOSTE L.12.12 polo shirt, with a textured piqué panel running down the side of the flacon. The packaging for this Limited Edition draws on LACOSTE’s renowned tennis heritage, that is with neon yellow accents that reminiscent the traditional yellow tennis ball seen throughout tennis game. LACOSTE also gives the “crocodile” a new modern twist by transforming it into neon yellow by putting a flash of colour at the heart of the flacon, with the ‘L.12.12’ text seen across the flacon and the outer pack.

EAU DE LACOSTE L.12.12 Blanc scent is infused in the new Limited Edition. It is a woody, floral combination creation which embodies purity. The fragrance opens with a fresh and herbal blend of grapefruit, rosemary, cardamom and cedar leaf. Defined as clean and aromatic, these notes that blends with a masculine, floral heart accord containing tuberose, ylang ylang and olibanum. Base notes consists of cedarwood and georgywood merge with fresh notes of vetiver to create a scent that is classic and chic, much like the polo shirt that inspired it.

LACOSTE EAU DE LACOSTE L.12.12 Limited Edition Pack Shot
To coincide with the launch of EAU DE LACOSTE L.12.12 Limited Edition, LACOSTE also released a limited edition polo shirt from May 2014 featuring a stripe on the collar in the same neon yellow tennis ball-inspired hue as the detail on the fragrance.


LACOSTE EAU DE LACOSTE L.12.12 Limited Edition is now available at leading departmental stores and perfumeries nationwide.

Price: RM262 for EDT 100ml


Beauty News is where information is extracted directly from press release as another form of way to showcase more latest or upcoming new products.


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