If you remember previously I’ve shared with you that HUGO BOSS appointed Gerard Butler as the latest brand ambassador for it’s BOSS BOTTLED fragrance and recently, Gerard Butler was nominated as the new face of BOSS BOTTLED.
Starting a new chapter in the history of the fragrance and celebrating its continued success, BOSS Parfums reveals Gerard Butler as the new face of BOSS BOTTLED. Personifying strength, chivalry, charm and the complexity of modern times, Gerard Butler perfectly mirrors modern masculinity and embodies the values of BOSS BOTTLED. He is our Man of Today. Confident, brave, ambitious and always driven, Gerard Butler’s life is a rich and varied one. He seeks out experiences and builds on them, whether it is studying law, charity work, or of course his successful acting career. Gerard Butler grasps life with confidence, passion and an innate drive to succeed.
BOSS BOTTLED – Over 15 Years of Success
Dynamic and timeless, the BOSS BOTTLED fragrance has been guiding men to success for more than 15 years. A strong, respected pillar of long-lasting success since its launch in 1998, BOSS BOTTLED has continually responded to and epitomised contemporary manhood with its elegant, spicy accords and timeless flacon design.
With its complex structure, BOSS BOTTLED is as versatile and rich in contrasts as the Man of Today is. The fragrance has achieved what only very few fragrances can – status as a timeless classic. Years of heritage and success convey a sense of truthfulness and dependability that is of high value in today’s fast-paced world. The subtle composition of extraordinary ingredients, which are still contemporary masculine notes today, and the addition of vanilla, traditionally an ingredient in female fragrances, was regarded as revolutionary at launch. The fragrance remains a trendsetter in male perfumery today.
Sharp with a warm woody base, BOSS BOTTLED is an unmistakably masculine scent for today’s man. Fruity and citrus top notes of apple, lemon and plum, balance with a floral and spicy heart, dominated by geranium, with the added spice of cinnamon and clove. Warming base notes of sandalwood, vetiver and cedarwood are offset by vanilla. Much like the Man of Today adds a perfectly tailored suit to cement his groomed look, the vanilla refines the fragrance, creating a sophisticated wrapping around the remaining ingredients. The contrast of the masculine spicy wood notes and the unconventional fruity vanilla notes intrigues, but never goes off balance. The result is a fragrance which remains as contemporary and relevant today as it was at launch – BOSS BOTTLED has truly stood the test of time, becoming an established part of the Man of Today’s daily routine.
Gerard Butler embodies this spirit in the new global TV and print advertising campaign for BOSS BOTTLED, launching September 2014. The TV ad was shot by renowned American film director Anthony Mandler, with the print and PR images captured by famed American photographer Cliff Watts. The campaign highlights the path of the Man of Today and the values by which he lives his successful life.
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