My favourite brand, Physicians Formula was officially launched in Malaysia!
Targeted to the female working adults demographic who are seeking for glamorous yet healthy makeup products, the brand offers all that and with high quality, innovative products that caters to the mass market category. Follow me as I tell you about this brand and why I love them so much 😀
Drugstore wise, Physicians Formula is the No. 1 brand in America. The price is super affordable in the states and I’m constantly seeing buy 1 free 1 deals or buy 1 get 50% OFF on the 2nd item. Created back in 1973 by Dr. Crandall out of love for his dear wife who had sensitive skin, Physicians Formula IS the brand that developed the first hypoallergenic, fragrance-free, and dermatologist tested makeup. Fun fact: he is also the first makeup creator that puts SPF in makeup. Who knew!
Almost all Physicians Formula makeup products are recommended and good. To make things easier for you, we shall go through them by category 🙂
Star Products: Mineral Wear
As America’s No. 1 Mineral Makeup Brand, the Mineral Wear line are made with 100% pure and gentle minerals. The line are also talc-free which delivers flawless complexion minus the cakey, shimmery finishing. Talc can clog your pores and gives your skin lots of skin problems. Physicians Formula Mineral Wear line are formulated with minimal ingredients and with talc-free formulas. Ideal for sensitive to extra sensitive skin and acne prone skin. Featuring a list of ultimate selection of minerals such as Mineral Extracts, Mineral Water, Baron Nitride, Titanium Dioxide, Zinc Oxide, and Mica. Surprisingly, the range also includes a daily dose of Vitamin A & E derivatives, and natural anti-oxidants to help protect and condition the skin.
Star Product: Organic Wear
The Organic Wear on the other hand offer products free of harsh chemicals, parabens, and synthetic preservatives. The whole range is completely free from harmful ingredients that are found in most makeup products.
Organic Wear holds ECOCERT, which is an organic certification from the leading European authority. ECOCERT are internationally recognized organic certification that guarantees the genuine practice of environmental respect of formulation and manufacturing of a product. It ensures that 100% of the total ingredients are of a natural origin. I have heard that getting ECOCERT certified is not easy. The rules and regulation are absolutely strict.
And, Organic Wear line are 100% cruelty free.
New Products: Nude Wear
Now comes some exciting news. This month, you will see a few new products popping out at Physicians Formula at Watsons stores. One of it is Nude Wear line.
Nude Wear Glowing Nude Makeup range offers natural beauty with glowing finishing. You know, the no makeup makeup look? It contains 100% Nude Glow pigments that enable the skin to breathe. And the packaging had me. Rose gold with bow? Hello!
New Products: Happy Booster
Most of us has been wondering why Physicians Formula best-selling AND the most cute product the Happy Booster is not brought in. Well, good news! It is in and will be available soon 😉
Happy Booster is designed to enhance mood and to stimulate happy thoughts by its unique breakthrough ingredients, Aroma Therapy, Color Therapy, and Texture Therapy. All the therapy I mentioned prior are to stimulate positive sensory reactions. It evokes one’s feelings of happiness, pleasure, relaxation, and good cheer. Both Happy Booster Glow and Mood Boosting Powder and Blusher are formulated with exclusive Happy Boost Blend – Happy Skin, Euphoryl, Murumuru Seed Butter, Theobroma Grandiflorum Seed Butter, and Mood Enhancing Fragrance.
I am most looking forward to the new products from Physicians Formula which will be available from February 2016 onwards. Are you?