Sulwhasoo has only been in Malaysia for a few years but the fact is this prestigious Korean beauty brand has 50 years of ginseng research under their belt! Wow.
Sulwhasoo focuses on holistic beauty and emphasised on delivering the beauty of harmony and balance together with Asian philosophy and wisdom. Not only Sulwhasoo now has new and improved signature anti-aging products, they also added two new additions of Sulwhasoo Concentrated Ginseng Renewing Series into their line – Concentrated Ginseng Renewing Creamy Mask and Concentrated Ginseng Renewing Eye Cream EX.
Back in August, I was invited over to Sulwhasoo’s Pavilion Centre Court roadshow event for the introduction of the two brand new products as well as to see myself the history of Sulwhasoo’s 50 years of ginseng research, as well as to go upclose and personal on the signature Poje Optimizing Process™.
Poje Optimizing Process™ is a method Sulwhasoo used to process herbal medicinal plants in various methods to maximize the efficacies of the ingredients. It is a process that embodies tradition dedication, which was used up until this day to process all the key ingredients.
Maturing of ingredients with all-natural honey to harmonize efficacies. Solomon’s seal and white lily from the JAUM Balancing Complex™ go through this process
First aged in salt, and then roasted on a fire to lower toxic levels in ingredients and help creating clear skin tone. Ingredients of skin brightening products, such as the mulberry root go through this process.
Ingredients steamed and sundried. A crucial process for ginseng ingredients. Ginseng become processed to red ginseng with more various concentrated Saponins.
Raw ingredients ground into powder, repeated boiled in water, then sundried. The beneficial properties of red pine requires these steps for proper extraction.
Alcohol Steamed Process™
Ingredients aged in alcohol then steamed to activate their beneficial components, Jeongyangdan, the special formula for men’s skincare requires this process.
Concentrated Ginseng Renewing Cream EX (Original and Light – RM795/60ml)
The Concentrated Ginseng Renewing Cream EX is not a stranger. It is Sulwhasoo’s signature product based on 50 years of ginseng research. This anti-aging cream is infused with none other than Korean ginseng that is beneficial to help skin regenerate and reinvigorate with Compound K, an anti-aging ingredient found in ginseng roots. Ginsenoside Ra, which is extracted from ginseng flowers will aid in preventing skin damages by enhancing it’s defensive system.
The Concentrated Ginseng Renewing Cream EX is available in two different variants according to user’s preference and skin conditions. Concentrated Ginseng Renewing Cream EX Original features a nutrition-rich texture with a profound ginseng scent. Concentrated Ginseng Renewing Cream EX Light has a soft, refreshing texture and a fresh scent of ginseng flowers.
NEW Concentrated Ginseng Renewing Creamy Mask (RM450/5 sheets, 18g)
Now this Concentrated Ginseng Renewing Creamy Mask I am intrigued! This two-piece sheet mask intensively works on the skin by Double Wrapping Sheet™ innovation, which is said to hold the benefits of Concentrated Ginseng Renewing Cream EX better by delivering powerful ginseng energy with a creamy texture. It is structured with two different layers – inner layer takes care of the skin with a comfortable fit, while outer layer embraces the skin tightly to allow the formula penetrating into the skin effectively. This dual structure is also said to keep the formula from getting onto the fingers.
This is a mask soaked with creamy, rich formula that has 8x greater ginseng energy than Concentrated Ginseng Renewing Cream EX.
NEW Concentrated Ginseng Renewing Eye Cream EX (RM630/20ml)
At one glance you wouldn’t know this pot of goodness is an eye cream as the jar is somehow larger than a normal eye cream. This new eye cream was added into the Concentrated Ginseng Renewing Series to complement other skincare products that are already existing in the line. It is infused with antiaging power of red ginseng to rejuvenate the skin and youthfulness around the eye area. Just like the 4th generation of Concentrated Ginseng Renewing Cream EX, this eye cream also contain one of the most advanced ginseng anti-aging ingredient, and with Compound K derived from red ginseng roots and the power of Ginsenoside Ra found in ginseng flower to boost the skin’s regeneration and defence function around the eye area.