Children are precious gifts and each of them deserve the best in parental care. However, not all children have this privilege. With no exception, these underprivileged children need adequate love and care. They are also the building blocks of a society and we must help them achieve their dreams for a meaningful tomorrow. Clarins always believes that education is the key fundamental element that will guarantee a brighter future for these underprivileged children.

A yearly affair, Clarins We Care aims to promote and provide these impoverished children a better upbringing in which they can attain their full potential to lead a meaningful life in the future. We believe this is through education. Every year, Clarins raise funds though by providing educational tools to the homes which in need.

Clarins is committed to being a responsible corporate citizen and remains loyal to its founding value of its founder, Jacques Courtin- Clarins. From the very beginning, the Clarins Group has based its long term development on respect for Mankind and Nature. Clarins often emphasize on the importance of preserving the environment for our future generation. We believes by educating children on the importance on 3Rs (reuse, reduce, recycle), this will further enable the children to practice an environmental lifestyle starting at a young age.

Environmental education among children is very important. It plays a role in shaping lifelong attitudes, values, and patterns of behaviour toward natural environments. It enables children to develop a sense of respect and caring for the natural environment. Though positive interactions with the natural environment play an important part of healthy child development, and these interactions enhance learning and the quality of life over their lifetime.

“Educating the children is the best investment we can make for the future. By lending a helping hand to these children go a long way to improving the lives and giving them the necessary education to grow and prosper in our society”, said Mr. Tan Seong Teck, General Manager of Clarins Malaysia.

The eco message reflecting the 3 pillars imprinted on the pencil case set as a reminder for them on practicing the 3Rs lifestyle on a daily basis. Each animal representing one of the topical pillars:

Tiger:                       Electricity,
Orang utan:               Consumable materials,
Elephant:                   Water.

Everything in the world is interdependent. The endangered animals in Malaysia featured on the pencil pouch set as a reminder for the children on the importance of protecting the environment whereby their small actions indirectly help to save the habitats of these endangered animals. Children can start practicing the 3Rs by learning to save electricity when it’s not in use, reduce the consumption of water by turning off the tap when not in use and reduce the usage of consumable materials for instance, reduce the usage of plastic bags. These are the small actions that should be taken into consideration and in the long run will save the environment.
Let us come together and make a difference in the lives of these underprivileged children by supporting this charitable campaign. The recyclable pencil pouch will be sold at RM 15 and available at all Clarins counters from 1 November to 31 December 2011. Proceeds received from the sale of the pencil case will be used to purchase educational tools such as computer, laptop, reference book, storybook, which will help in building these children to enhance their learning abilities.

The identified homes for this year We Care Charity campaign.

Recyclable Pencil Pouch – RM15

Some info About Clarins We Care Project
Incepted 10 years ago, Clarins spearheads efforts to improve lives of less fortunate children through its yearly Clarins We Care Charity. As of today, Clarins has raised more than RM550,000 benefiting thousands of children from various deserving charitable organizations to gain a brighter and more beautiful futures.

For those who are interested or if you have any enquiry on We Care 2011, please do not hesitate to contact me at feeyona.loh[at]gmail[dot]com.


Press Release provided by Clarins Malaysia.