Last Thursday I dropped by Kinokuniya KLCC during lunch time to pick up a reserved japanese magazine which I decided not to buy it in the end (opps! sorry!) and I picked up this instead. The funny part is my sales rep, Karen picked up the same magazine at 1 Utama! What a coincident.
Marie Claire April 2011 issue comes with a Burt’s Bees Beeswax Lipbalm worth RM18. The magazine cost is only RM7. The main reason for me to get this is because of the unique packaging. I wanna check out what other magazine is doing with their creative buy ideas. I think what Marie Claire did is really brilliant. I love their recycle bag idea!
Here’s the creative buy. The front view.
The back view.
Supplement blurp on front cover. A huge one.
The lipbalm is glued onto a small white cardboard which was glued to their full page advert. Ok. This part looks ugly. I wouldn’t do that. Basically the lipbalm is stuck out and you can actually feel the lipbalm from outside. The reason is they don’t want to make the magazine bulky so they just stuck it like that.
The lipbalm included. There was 5 flavour and I have gotten Passion Fruit flavour.
The part which I always like. The seal on the cap. You need to twist the cap to break the seal. After I broke the seal, I tore off the excess.
The lipbalm is milky white colour and very hard. I don’t like the texture and I don’t like the smell. The lipbalm makes my lips whitish like a ghost haha. I wouldn’t wear it out alone though. So I only apply this before I go to sleep. I still prefer Hada Labo’s Lip Moisturizer which I wore all the time even with my lipstick or lip gloss as the base.