Ever since NYX was made available in Sephora, I haven’t properly look into its range of products. How can I. Every time I went to Sephora KLCC, NYX shelf is always the busiest and crowded of all. Beats the whole Sephora crowd. There is something about NYX. I see girls with a group of friends making a beeline to the section, crowding the entire section and took several hours swatching, making it almost impossible for me to even see anything. I think I was in luck one Sunday. I went to Sephora KLCC with the intention of grabbing the Soft Matte Lip Cream. I managed to do three swatches (I know right, just three swatches) before a group of girls pushing me away from my back, my left and right. Haigh. Again.
The shades that I managed to swatch is San Paulo, Milan and Istanbul. I wanted an everyday shade so the first I pick up was Istanbul. The shade is alright and then I swatched Milan and it is too pale for my dark lips. I had my eyes on San Paulo. The swatch came out vibrant, lovely dark fuchsia shade but I was worried that it might be too bold on me. I couldn’t make up my mind between Istanbul or San Paulo so I walk around a bit to decide.
I ended up not getting any and I’m glad I didn’t. Sephora had a 20% Private Sale the next following weekend and I went back with a mission. Once again NYX shelf was crowded with several groups of girls, swatching crazily. I didn’t have the opportunity to squeeze myself in at all despite several attempt so I slid my right hand in between two girl’s waist to grab San Paulo and Istanbul. All that done without the girls realizing what just happened LOL. Fuhhh, talking about hardcore NYX fans eh?
What hit me was the fact that this is a soft matte lip product and it’s a lip cream. I’m a fan of everything matte so it makes sense for me to grab NYX Soft Matte Lip Cream. I would assume “soft matte” means it’s not completely matte and “lip cream” means it’s hydrating even for a matte lip product. If you ask me what exactly is this. Well, after using this for a week, I can tell you it’s not a hybrid product of lipstick with lip gloss. It’s more like a liquid lipstick. I actually like the doe-foot applicator very much. It’s huge, it’s soft and it’s not any cheapo doe-foot applicator that will soften up and lost it’s effectiveness after some time. I find it to be the perfect applicator to apply this type of lip cream.
I was sold on this upon swatching at Sephora. It is so creamy, buttery soft consistency and the color payoff is absolutely amazing. It does carry a scent to it. Most people said it’s vanilla scent but I have no idea what the scent resembles to. It does smells familiar though. The scent does lingers on for quite a bit even until I remove it with Bioderma Sensibio H2O Micelle Solution.
The color payoff on my lips is my favourite of all. San Paulo compliments every different look I’ve tried so far. I can tell you that the overall makeup simply just stands out whenever I had San Paulo on. The lip cream goes on the lips like a butter, soft matte as the product name suggest. But once the product sets, it turns to a complete matte, on me at least. There is no doubt that NYX Soft Matte Lip Cream does indeed accentuate every single lines and wrinkles I have on my lips. I’ve tried applying lip balm as the base, using lip scrub before that, applying lesser and even applying more but the result is the same. It is so dry on my lips that I can feel a rubbery layer on top. I do like matte lipstick and by far this is one truly matte and dry lipstick I’ve ever used.
I don’t have small, thin lips unfortunately. When I smile to people I talk to, I’m actually shoving them the ugliness of cracked lipstick right to their face. I’m not comfortable with having a cracked lipstick on the lips especially if I need to be in a meeting. Some lipstick do crack a little bit and there’s nothing smudging with a finger can’t do before I get down from my car. And believe me this trick actually do make some lipstick stays smooth thereafter. Not with this one. There is absolutely no way I can smudge and fill in the line gaps because like I said earlier, it dries down rubbery and hard on me. The best I can do is to apply lip gloss on top but that would defeat the purpose of having a matte lipstick isn’t it?
Now let’s go back to the happy side of the review. Amazing color payoff. I took this full face photo quickly right after applying NYX Soft Matte Lip Cream in San Paulo, before it starts to set and crack lol. Can you see my dilemma here? I love and hate this lip cream at the same time!
Disclaimer: This is not a sponsored review. I bought the product on my own.