Endless Jewelry, a global Danish jewelry brand launched the Spring/Summer 2016 collection last week featuring new additions to the Jennifer Lopez Collection. The collection was inspired by empowering words such as courage, positivity and energy. The essence of Endless Jewelry involves powerful messages to “share positivity”, and with collections that revolve around the concept of “color your life”. With the new collection, collectors will be spoilt with choices with the brand new bracelet options with more than 100 charms choices.

New Additions to the Jennifer Lopez Collection

Jennifer Lopez, Brand Ambassador and Co-Designer of The Jennifer Lopez Collection for Endless Jewelry have a clear mindset of what she wants. She wants to encourage women to conquer their universe with fearlessness, to believe in themselves and to share this joy with others and the rest of the world. For SS16, Jennifer described her new collection with three riveting words: feminine, raw, and powerful.

Endless Jewelry boutique is located on LG Concourse, Sunway Pyramid, Tangs 1 Utama, Isetan The Gardens and Metrojaya Mid Valley. Bracelets are priced from RM299 onwards while the charms are priced from RM119 onwards. For more information on Endless Jewelry, please visit www.endlessjewelry.com.my or www.facebook.com/EndlessJewerlyMY