On Tuesday, I had the opportunity to follow Laneige Malaysia, accompanied by their PR representatives to Kampung Ulu Geruntum, Gopeng Perak to witness the Laneige Waterful Sharing Campaign handover ceremony and to take a look at the newly installed water filtration system.
In May, Laneige launched the Waterful Sharing Campaign for 2016 in collaboration with Global Peace Foundation whereas with every purchase of any Water Bank products, customers will be able to purchase Water Bank Limited Edition Water Bottle at RM10 each. Or, RM40 each without the purchase of the Water Bank products. A certain proceed from its Waterful Sharing Campaign merchandise sale are channled to the Laneige Waterful Sharing Campaign Fund. This year the target is set to RM80,000 to facilitate the installation of two water filtration system for two villages – Kampung Binjai, Pahang and Kampung Ulu Geruntum, Perak. Now, these two villages do not have access to clean water and all the villages have been consuming contaminated water from the river and ponds. There have been several cases of skin problems reported, which could leads to the consumption of the untreated surface water. The campaign was for a 3-months period. It officially ended by end of July and the water filtration system are already installed at both villages since one week ago! Talking about efficacy 🙂
We left our meet up point at Mid Valley at about 10am. The drive to Gopeng will take about 2 hours. From Gopeng to the village will take another half an hour. As bus is not the suitable transport for the road size and condition, the team opted for van instead. There are a total of three vans in the convoy. The road heading towards the village fits just a car. If there is another car coming from the opposite, both drivers will need to communicate and coordinate who to give way. Even giving way is not easy as there is no space on the side at all. It is either downhill or hill wall.
We parked at the entrance of the village and crossed a bridge over to the village. Kinda scary one as it is wobbly all the way lol.
We arrived at the village’s community hall, happily greeted by some of the Laneige staff who was already there since early morning and some of the villagers. This village has about 200 villagers in total. Some of them are in school, while some at work.
Each of us were given a flower crown (not sure what is the exact name for this) and we were to wear it throughout the day.
The water filtration system were not any system you can pick and buy from store. It is specially designed according to the need and use of the village. This system is able to generate up to 16,000 litres of pure clean water every day. It is run on a non-electric system that includes a unique siphon backwash feature with microfiltration and ultrafiltration membranes that is effective in removing any impurities from the water without chemical use. It is a simple but reliable solution that can be maintained easily but the team will do a routine check from time to time.
Foong Winnie, Brand General Manager of Laneige Malaysia said she is glad that Laneige is able to help the underprivileged to gain access to clean water. Water is one of the main key essential for any living thing. Winnie added that she hope Laneige will be able to reach out to more Orang Asli communities through future collaborations.
Laneige also donated packets of rice to Kampung Ulu Geruntum and Darlie Malaysia donated about 200 sets of toothbrush and toothpaste.
We were also entertained with Sewang dance performance by the children of Kampung Ulu Geruntum. Sewang dance is a traditional Orang Asli dance with simple bamboo as music intrucment.
And also the some handicraft demonstration. They are very good with their weaving art. Everything involves weaving, including our crown, which I still keep till today 🙂
Thank you Laneige Malaysia for allowing me to be apart of the trip and ceremony <3