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Beauty News: The Body Shop Forever Against Animal Testing Campaign

The Body Shop Forever Against Animal Testing Campaign
As a part of the beauty community, it is important to help and support brands that are against animal testing in cosmetic products. It is equally important to be apart in spreading the awareness. It has become alarming to know that over 80% of countries worldwide have no laws against animal testing in cosmetic products and that most countries do not require safety data based on animal test but still conduct inhumane test on animals. There are other reliable alternative resources available and The Body Shop has step up in the beauty industry game with only using innovative and effective cruelty-free ingredients in their products.

The fact is, Cruelty Free International estimates that approximately 500,000 animals are still used in cosmetics testing every year, although no necessary. Rules on animal testing in cosmetics are currently patchwork, with legislation differing around the world leaving consumers ill-informed. Traditional animal tests have never been validated for their use in reliably detecting the safety of cosmetic products and ingredients. There are now modern alternatives such as artificially grown human skin, that are, in the majority of cases, as effective as the animal test they replace and have been validated by authorities.

The Body Shop proudly launched Forever Against Animal Testing Campaign to fight for global ban on cosmetics animal testing on products and ingredients by 2020, revolutionising the beauty industry and protecting millions of animals around the world. This initiative is in partnership with Cruelty Free International, a leading non-profit organisation, which both company will be working to end animal testing. The Body Shop will take the campaign to the highest authority, the United Nations, and request an international convention banning cosmetics testing on animals.

I skipped all the massage and pampering session as I have an important task to do first – and that is to sign my petition. And I was the first one to do so 🙂

The Body Shop Forever Against Animal Testing Campaign Petition
Photo credit: The Body Shop Facebook

According to Jessie Macneil-Brown, Senior Manager International Campaigns and Corporate Responsibility, The Body Shop, the Forever Against Animal Testing Campaign will finish what was started back in the 1980s. They are calling on at least 8 million people from every corner of the globe who care about animal welfare to join the cause and sign the petition.

The Body Shop Forever Against Animal Testing Campaign Launch
The petition can be signed online or at any of The Body Shop’s 3,000 stores across the world. Consumers are being encouraged to use the campaign hashtag, #ForeverAgainstAnimalTesting, on social media to raise awareness of the issue.


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