Category / The Lilac Box

Lilac Box is the only beauty box in Malaysia that claimed themself as a beauty box that ONLY provide premium brand samples. No drugstore stuff. Just premium and nothing but premium. They’re not cheap too. Starting off with a debut box for only RM35, they have since increased to RM49.90 from Box 2 onwards. Debut box was impressive, so is Box 2. I was expecting Box 3 to be as impressive as the previous 2 boxes and when Box 3 subscription was open for ordering, the 3 guys created a hype on their Facebook page saying they didn’t realize it’s going to be THIS full!! and soon marketing strategy Facebook blasting such as it’s the best box ever, it’s going to be awesome and the most epic one would be “you’ll need some help carrying Box 3”. So when you saw this kind of blasting of course you will expect what was promised right? You wouldn’t thought they would dare to boast in Facebook right?

Well take a look at Box 3. It’s pathetic. I could have pay RM38 for MIVVA or RM39.90 for Wonderbox or even RM50 for Vanity Trove!

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With so many beauty boxes subscription available in Malaysia, one question I always get in my email is “Fiona, which one do you think I should subscribe”. Now, I think before that you should ask yourself WHAT are you looking for in a beauty box because each beauty box is different in a way. The question thrown to me is very simple but the reply I get from you is not. I remember 2 months ago one reader emailed me asking me which box that I think is worth to subscribe. At that time there’s no Lilac Box yet by the way and I’m a fan of Wonderbox (RM39.90) and MIVVA (RM38) so I gave her my suggestion. She replied immediately asking about Modbox cause it’s cheaper as we all know and she’s not willing to spend anything more than RM19 for a box (I hope she know postage is not included). Again at that time I didn’t subscribe to Modbox or have I gotten a box before so I told her Modbox is alright if you are not willing to spend or on a budget based on reviews I read online. But this reader is still not satisfied yet. She said “but you are a fan of Wonderbox and MIVVA”. Well, I am which is why I suggested Wonderbox and MIVVA but you insist on Modbox! LOL! This is just one of the many same demanding and sometimes rude instructing emails I get everyday which they never bother to reply Thank You in the end regardless my immediate replies to them.

So, ask yourself. What is it that you are looking for or expecting from a beauty box. Almost all girls said they want to see luxury brands in the box. Little did you know it’s seriously hard to get luxury brands to give away a big amount of trial size for beauty box because it’s against their company’s policy or brand direction. That explains a bit why most beauty boxes in Malaysia hardly put in luxury / premium / counter brands whatever you call it at your own term products in the box. When all fails and suddenly you get a new beauty box that is going to do what no one had done before, this is the outcome.

As I said before in my previous The Lilac Box introduction post, they are the only beauty box that only (notice the 2 “only”?) deliver premium beauty and cosmetic samples to their subscribers. Now that’s interesting not to mention challenging and brave thing to do. After a few months of teasing in Facebook, The Lilac Box finally release it’s debut box in early February 2013 just in time for Valentine’s Day.

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