A few months ago, I attended a very private launch of VELD’S Cosmetics. VELD’S is a French brand founded by French model Joyce Musy, who used to model alongside other supermodels for major haute couture names such as Dior, YSL, Hermes, Chanel and many more. The brand focuses on innovative texture, efficacy and instant beauty effect. And it is only available at Sephora Suria KLCC, which might have expanded to other Sephora stores that I am not aware of 😛 . I have not step into Sephora for quite some time since Sephora.my (online store) was made available.
French model Joyce Musy, the Creator of VELD’S who used to model alongside other supermodels for major haute couture names such as Dior, YSL, Hermes, Chanel and many more created a cosmetic line as she came from a background and exposure where she understand that many women will do anything to achieve a youthful beautiful look. Very often the option is either plastic surgery or aesthetic treatments, which can go either very wrong or immensely gorgeous if you are lucky. Some aesthetic treatments results do not last. Hence VELD’S is created together with the collaboration with French plastic surgeons and dermatologists using botanical ingredients from the South African Veld. Besides working with top botanist, plastic surgeons and dermatologists around the world, Joyce also manages private plastic surgery hospitals in Paris alongside highly-reputed surgeons such as Dr Jacques Ohana.