MAKE UP FOR EVER as the color expert in the makeup industry decided to revamp their brand’s iconic product. What seems to be just a normal uplift is not just any ordinary uplift as the brand recently launched a staggering 210 shades of Artist Shadow. Yes! 210 huge, big pan of eye shadow! After spending three years developing a whole new range of eye shadows, Dany Sanz the Creater and Artistic Director of MAKE UP FOR EVER could have come out with 500 shades but it wasn’t her goal. She wanted to offer a profusion, which is not to be confused with ‘too much’. It took the brand three years to perfect the quality of these shadows with the help of new technology. What you’re about to see is MAKE UP FOR EVER latest revolution shadow that is incredibly subtle colors, astonishing glosses and sheens that are highly versatile and some out-of-this-world effects that are finally made impossible now.