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Fashion News Shopping Special Feature The Chic Initiative

The Chic Initiative: Premier online retailer for clutches, evening bags and minaudières

As you know I am a huge hugeeee fan of beauty box subscription. I still remember my very first beauty box. It was Fabulous Finds. Fabulous Finds left a fond memory to me as they are the first beauty box in Malaysia and who can forget the ever so bubbly, inspiring CEO and Founder, Hui Ling. I can remember how sad we were when Hui Ling decided to discontinue Fabulous Finds due to health reasons. Throughout the past years I do bump into Hui Ling and we kept in touch through Whatsapp. But can you imagine how happy I was when Hui Ling called last month? The good news is, Hui Ling now has a new venture called The Chic Initiative. It’s an online retailer of women’s dinner clutches and evening bags, with pieces curated from abroad. We met up for coffee and the rest is history!

The Chic Initiative 1
Why dinner clutches, evening bags, and minaudières (mee-nor-dee-yers)? Hui Ling said that it is hard to find the right evening clutch. I could not agree more! Yes there are some shops that has clutches but it s never the right one. Personally, I find it hard to find even one single clutch when I needed the most. And there is also lack of online retailer selling evening clutches. Since Hui Ling are very much into fashion, she thought why not she do this as a passion project to fill the market gap? I say that is a brilliant idea! 😀