Colour for Life, initiated by L’Oreal Professionnel in 2002 for The Malaysian Aids Foundation (MAF) is a nationwide fundraising campaign to give hope and help to children that are infected and affected by HIV. L’Oreal Professionnel cares about the well being of the society we live in, more than just the No, 1 professional salon brand that we know of. Arm with a true objective to ignite the hairdressing industry and providing salon partners the opportunity to be a part of a worthy cause, L’Oreal Professionnel once again takes the lead in championing this worthy and noble cause. This campaign also strives to create awareness and reinforce the idea that each of us, no matter which industry we are in, who we are, where we come from, can in way or another make a difference in the lives of these children. Prior to the success of the past campaign in year of 2002 and 2007, L’Oreal Professionnel had decided to stride and run the campaign again for 2013.
So what’s in for 2013 then? This year L’Oreal Professionnel partnered with their 5 L’Oreal Professionnel Artistic Ambassadors and 5 renowned designers, each a maestro in their own craft to colour the hair of the chosen personalities and to design a t-shirt each for the campaign.
According to Heng Thang Yih, General Manager, Professional Products Division, L’Oreal Malaysia “ It is so wonderful to work with people who are always willing to do their part for a worthy cause especially for the children. We are indeed honoured to have the opportunity to collaborate with Dato Paduka Jimmy Choo Yeang Keat (OBE), Royal Selangor, Tom Abang Saufi, Eric Choong & Winnie Sin. At the same time, we would also like to unite our salon partners and work together with them towards a charitable cause by providing an avenue for them to add colours and make a difference in the lives of the children.”
All 5 designs as above will be worn by 26 renowned personalities such as Datin Paduka Marina Mahathir, Dato Ruby Khong, Deborah Henry, Carmen Soo, Fahrin Ahmad, Mizz Nina, Deanna Yusoff, Yeo Yan Yan, Jack Lim, Gillian Hung and many more who are also maestros in their chosen path of life and people who is very charitable and willing to do their part despite their success and busy schedules. These personalities are one big name in their own industry and in Malaysia therefore L’Oreal Professionnel is thrilled to have them on board for this nobel cause.
Let’s take a look at all the Colour For Life T-Shirt design shall we?
Eric Choong
Dato Paduka Jimmy Choo Yeang Keat (OBE)
Royal Selangor
Tom Abang Saufi
Winnie Sin
The main objective of this campaign is to bring together designers, celebrities, socialites, philanthropists and people who have contributed to the society, salons to champion this worthy cause and to provide the opportunity for the public to lend a helping hand hence L’Oreal Professionnel have replicated the exquisite designs into limited edition tote bags so that the customers can contribute by donating RM25.00 and obtain their favourite design after a hair colouring make-over in the partner salons. Please do look out for this recycle bag in all L’Oreal Professionnel salons near you!
There will also be a grand finale where there will be a Charity Hair Cut Drive in the month of October 2013 where professional hair stylists will cut the hair for the public for RM20.00 only.
Together, Each Of Us Can Make A Difference!
Comments (11)
I love the Royal Selangor and Winnie Sin designs! And I probably need a hair cut along the way too…. XD
My personal fav is Eric Choong and Winnie Sin hehe. Actually all 5 is nice like Tom Abang Saufi’s design. It’s colorful and straight to the point.
i like the bags more than the tshirts! love the jimmy choo’s bag.. shirt wise, i like eric choong’s more!
ps: to get the jimmy choo’s bag… i need to wait til oct?? can u suggest any loreal partner salon, fiona?
Go for the finale also can. It will be held at one of the malls. Let me get more details ya 😀
You are getting the bag! You can walk in to any authorized L’Oreal salon, get hair color treatment, donate RM25 for the bag :). Details in the post ya.
i know i did read la..but any authorized loreal salons u recommend??
How I know? Actually most people tend to ask after read.
Most salon carry the brand. I never specifically go to a LP salon but you can try asking if they have this when you spot a LP salon. Or you can try Hair Quarters, Publika.
ok i will take note of these few!!! thankiu haha~~
Try checking Razor Edge 1U. I know they carry Kerastase. Maybe LP too. The lady boss is a nice lady. I’ll search the number tomorrow.
All the shirts design are nice!!! How to get them? 😀
And the tote bag also…detail detail pls!!!
Hair cut for rm20 by L’oreal…big love <3
Oh all you need to do is to go to any L’Oreal Professionnel authorized salon for hair coloring, donate RM25 and choose a bag design 😀