After eight intensive months of auditions and challenges in SK-II Beauty Bound Season Two, one winner has risen above hundreds of hopefuls and has been crowned by Chiara Ferragni, Global Fashion Icon & Global Judge Beauty Bound Season Two as Asia’s next big beauty name to watch out for. Culminating in Okinawa, Japan, the final battle saw nine aspiring beauty creators pit themselves against each other in a series of heart-thumping challenges set in the wild. At the end of two grueling days, Fairuz Nadia Anuar of Malaysia or better known as @innermaverick on her social media channels such as Instagram and Youtube channel eventually won the hearts of fans and judges with her creativity, charisma and conviction.
Since Beauty Bound was initiated last year on July 2016, more than 400 aspiring beauty creators from eight countries auditioned and compete to become Asia’s Next Top Beauty Creator. For Beauty Bound Season 2, the game plan has changed. Fans is now able to follow the entire journey of young hopeful 64 contestants in the pursuit of their dreams. A first-of-its-kind beauty web reality series by luxury skin care brand SK-II premieres globally on YouTube on 1st February 2017. The web series will be released in two phases: the first five episodes follow the top eight in each country as they battle it out in their local Beauty Base for a spot in the global finale. The grand finale episodes featuring the finalists from each country will be released in mid-March 2017.
If you missed SK-II’s Beauty Bound Asia last year, fret not as Beauty Bound returned for Season 2 with a twist. Season 2 will incorporate first of its kind beauty web reality series involving judges and mentors from varied niches beyond the beauty industry while creating a community of beauty creators for beauty creators. All of us would get to follow the journey of aspiring digital creators as they chase their dreams to be the region’s next beauty vlogging sensation through these web series.
Following months of intense competition which saw nearly 600 contestants and over 1,600 video challenge submissions across 11 cities, the top two beauty creators from each city have just been announced. These are 22 of the region’s finest beauty creators who will be representing their cities and countries in the Grand Finals of Beauty Bound Asia on 7th November 2015 in Tokyo, Japan. Malaysia will be represented by Charis Ow and MayJune Tan.
Alright girls. As promised in my Beauty Bound Asia introduction post and Phase 1 post-event mini report, I attended the Beauty Bound Asia Phase 2 workshop, which was held on the 3rd October at Ruyi & Lyn Restaurant in Bangsar Shopping Centre together with the lucky 29 finalist, meticulously chosen from 73 contestants from Phase 1.
Although I did not participate in Beauty Bound Asia, however I was appointed as one of the influencer for the program and guess what? I get to be at the workshops together with all the finalists. That means, I get to learn whatever these finalists are learning as well lah. In fact, I reached Phase 2 event venue just in time for the YouTube session. It was the highlight agenda of the day for me because I get to learn the tips and tricks of YouTube. You know, just in case I decided to start a YouTube channel. Who knows? 😀
Search programs are well-known in the USA and trends are slowly moving into Malaysia. When it comes to a beauty related search program, Beauty Bound Asia would be the first. It reminds me of Masterchef, but on a digital platform.
Beauty Bound Asia, presented by SK-II on YouTube is the region’s premier digital search and creator cultivation program for emerging online beauty talent. Like I said, this would be the first beauty related search program therefore it is a once-in-a-lifetime opportunity to interact and learn from the world’s best beauty creators, beauty brands, and digital experts.