Category / Etude House

Etude House Event News

Etude House Sunway Pyramid Flagship Store Opening + A Virtual Store Tour

Etude House Sunway Pyramid 1
Etude House is FINALLY here!

Wait a minute. *hand brake sound*. Hang on. Hold the horses. Isn’t Etude House been in Malaysia for years?!

Yes they are. In fact, Etude House in Korea is under Amore Pacific, the same company that has Laneige, Sulwhasoo, Mamonde and so on under the same umbrella. Over here in Malaysia, Etude House was under a different company. The suspicion of the fallout began when Etude House Facebook page name was changed to something else and it sent a notification to all their fans. Then rumours started to go around saying Amore Pacific actually took back Etude House. And then the massive clearance sale happened and fast forward to last month, the new Etude House was launched – grandly and successfully.

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by Fiona
ELF EOS Etude House Hyalogic iHerb

New Products iHerb Haul: Hyalogic, ELF Cosmetics, EOS and Etude House

iHerb Haul New Products 1
Thursday is my favourite day of the week as it is the day iHerb refreshed their weekly special. However this time around I am not eyeing on what’s on the weekly special but rather something new caught my eye. I would also want to place a bigger iHerb haul but as usual, I really don’t have anything I want so this iHerb haul is another small one. I’m happy with it!

The Hyalogic Facial Relax Face Serum (RM104.01) caught my attention mainly because of the name “facial relax”. I was curious so I clicked on the product to read the description. Oh my gosh! This is a face serum that acts like a botox. It contain Argireline as its 2nd ingredient. Argireline is a unique hexapeptide that is known as THE ingredient to relax and smooth expression lines such as forehead, smile lines and around the eyes. It’s a product to minimize the appearance of wrinkles so to speak. But I was caught with its ability to relax and smooth lines. Results in 30 days some more 😛 . I need that for my forehead wrinkles lol. This is a new product on iHerb so it was on some discounted price.

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by Fiona
Etude House Event News

Etude House Play 101 Stick: It’s All About The Contouring, Highlighting, and Strobbing

Etude House Play 101 Stick 1
The beauty trend now has been leaning more towards contouring, highlighting and then we have strobbing. We often see American brand coming out with numerous products just to cater to these genre of makeup application techniques. It is definitely rare to see Korean brand Etude House coming out with Play 101 Stick.

Play 101 Stick is a multi-function color stick for eyes, cheeks and lips that creates color impacts with smooth and sheer finish. No, you do not use one stick for all but there are different cream stick product for different purposes. It is pretty straight forward.

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by Fiona
Etude House Event News

Etude House Berry Delicious Strawberry Collection for Spring 2016

Etude House Berry Delicious 1
Etude House fans will notice that their favourite well-known Korean brand have been releasing limited edition collection using fruit theme. For Spring 2016, Etude House went with the strawberry theme and yesterday was the official launch preview of the entire Berry Delicious Strawberry Collection. You know the drill. Get comfy, make yourself a cup of tea or coffee and read on!

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by Fiona
Etude House Make Up - Face Review: Make Up

Etude House Etoinette Heart Blusher in PK001: Pretty packaging, unique concept and most importantly works like a charm

On September last year, I bought not one but two Etude House Etoinette Heart Blusher for RM49.90 each as it was on sale from it’s original price of RM159.90. I didn’t want to buy it when it’s on RM159.90 because I think it’s quite pricey for Etude House. Furthermore I couldn’t find it anywhere as everyone went crazy over it. Boy am I glad I didn’t cave it to my impulsiveness otherwise I’d be kicking myself for paying full retail price for it 😀

Etude House Etoinette Heart Blusher PK001_v2
Ever since I bought it, believe it or not it has been sitting in my drawer until last week when out of no where I thought of my Etude House Etoinette Heart Blusher. I remember I wanted to take some photos of it before using (typical blogger) but somehow that slipped out of my mind. Before you girls come after me for reviewing what was supposed to be a Limited Edition item, hang on to your horses because I have a very good reason for it. I decided that I could still tell you about this because two months ago I spot it at Etude House Berjaya Times Square. Now, that sort of explained why you’re reading this. YOU CAN MIGHT STILL ABLE TO HUNT FOR THIS *grins*

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by Fiona
English Magazine Etude House Gifts from Friends Lisa Magazine Malay Magazine Review: Magazine Sunsilk The Body Shop Women's Weekly Magazine

Local Magazine December 2013 GWP: Malaysian Women’s Weekly and Lisa

December 2013 magazine GWP has been keeping me busy for the past week. It is quite rarely to see a few local magazine giving out good and worthy GWP.

December 2013 Local Magazine GWP
It all started last Sunday when I went to One Utama to redeem Sulwhasoo deluxe sample set at Parkson. If you are familiar with One Utama New Wing then you will know that there’s a MyNews outlet located at B1, just in front of the travelator. When I reached I saw a magazine that is possible to have a GWP due to it’s obvious green extended page from far. I knew magazine could be heavy to lug around One Utama so I told myself to only stop by when I was exiting the mall.

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by Fiona

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