SK-II’s #dreamagain movement was the latest installment of #changedestiny campaign after uncovered alarming results that half the world’s female population have given up on dreams and are not satisfied with their current lives. The Dream Again campaign is a movement to encourage and empower women to go beyond limitation and take over their own destinies. Today, SK-II invites Malaysians to reignite their children mind-set and dream again through a walk down SK-II Dream Park at Pavilion KL, which happened from 19th September to 25th September 2016.
With the launch of SK-II’s most powerful anti-aging skincare range, one would already expect that its complementing eye cream will follow. Introducing the All-NEW SK-II R.N.A. POWER Eye Cream for bigger, brighter and firmer eyes.
In a one-of-a-kind study spanning 15 years, SK-II’s scientists were able to prove the common belief that eyes can indeed get smaller with age, no thanks to gravity. Our eyes will eventually get 20% smaller on the average over the span of 15 years and it all begins from our 20s. Why do this happens besides gravity doing what it meant to do? The answer is actually the lack of lengthwise and crosswise firmness around the eyes. When lengthwise firmness (fewer wrinkles and fine lines) and crosswise firmness (less visible pores) are achieved, skin around the eyes is firmer and eyes look younger and brighter.
If you missed SK-II’s Beauty Bound Asia last year, fret not as Beauty Bound returned for Season 2 with a twist. Season 2 will incorporate first of its kind beauty web reality series involving judges and mentors from varied niches beyond the beauty industry while creating a community of beauty creators for beauty creators. All of us would get to follow the journey of aspiring digital creators as they chase their dreams to be the region’s next beauty vlogging sensation through these web series.
On Tuesday, June 21st, across ten major cities in the world, from the Great Wall of China to Seoul’s iconic Gangnam and New York’s magical Madison Square Park, children inspired adults to remember what it was like to dream when they were young and encouraged them to keep pursuing their dreams.
Why? The event was to premier “Dream Again | SK-II #changedestiny” is the latest installment in the brand’s #changedestiny campaign.
Half of the women around the world given up on their dreams. Not because they want to but they have to due to unforeseen circumstances. Through SK-II’s #changedestiny campaign, the premium skincare brand have gotten children to partnered with local personalities including home-grown international singer & songwriter Yuna, actors Awal Ashaari and Aaron Aziz, YouTuber Jinnyboy, beauty queen Soo Wincci and even national SEA Games gold medallist gymnast Farah Ann Abdul Hadi, to inspire Malaysians to “Dream Big” on social media.
I admit. I am a whitening fanatic. I am afterall a typical Asian when it comes to skincare but a Caucasian when it comes to makeup. I want a brighter, fairer skin that I am comfortable walking out of the house without any bits of makeup on my face.
SK-II launched a brand new whitening skincare range recently and I am one of the few lucky one to get the product in advance to give it a whirl. The GenOptics Whitening Range was developed specifically to target the effects of UV damage, both on the inside and out while improving the skin’s radiance at the same time. You can say this range is sort of like your skin insurance against future spots from UV exposure damage.