Colour for Life, initiated by L’Oreal Professionnel in 2002 for The Malaysian Aids Foundation (MAF) is a nationwide fundraising campaign to give hope and help to children that are infected and affected by HIV. L’Oreal Professionnel cares about the well being of the society we live in, more than just the No, 1 professional salon brand that we know of. Arm with a true objective to ignite the hairdressing industry and providing salon partners the opportunity to be a part of a worthy cause, L’Oreal Professionnel once again takes the lead in championing this worthy and noble cause. This campaign also strives to create awareness and reinforce the idea that each of us, no matter which industry we are in, who we are, where we come from, can in way or another make a difference in the lives of these children. Prior to the success of the past campaign in year of 2002 and 2007, L’Oreal Professionnel had decided to stride and run the campaign again for 2013.
So what’s in for 2013 then? This year L’Oreal Professionnel partnered with their 5 L’Oreal Professionnel Artistic Ambassadors and 5 renowned designers, each a maestro in their own craft to colour the hair of the chosen personalities and to design a t-shirt each for the campaign.
According to Heng Thang Yih, General Manager, Professional Products Division, L’Oreal Malaysia “ It is so wonderful to work with people who are always willing to do their part for a worthy cause especially for the children. We are indeed honoured to have the opportunity to collaborate with Dato Paduka Jimmy Choo Yeang Keat (OBE), Royal Selangor, Tom Abang Saufi, Eric Choong & Winnie Sin. At the same time, we would also like to unite our salon partners and work together with them towards a charitable cause by providing an avenue for them to add colours and make a difference in the lives of the children.”
